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The Connected Business of Insurance

2018 Digital Technology Survey: Share Your Feedback Now

February 01, 2018

by Reid French
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Technology has changed the way we live and work. All of us are experiencing a more connected life in a more connected world. These connected experiences have impacted the expectations of insurance consumers and businesses across our industry.

For years, we’ve been talking about the impending digital transformation of insurance. Well, it’s here. While digitally transforming a business might have seemed like an option only for early adopters, it’s become an imperative for us all.

Now that the digital transformation of insurance is here, how well are agents and brokers adopting digital technology?
To establish an industry benchmark and track digital technology adoption among independent insurance agencies and brokerages, Applied developed an annual Digital Technology Survey. Now in its third consecutive year, the survey gives agents and brokers across North America, the UK and Ireland an opportunity to anonymously participate in this study, which determines an average industry score for digital technology adoption at an independent agency or brokerage.

This score is relevant because it reflects the progress agents and brokers have made in their adoption of digital technology. Regardless of where your business ranks compared to your industry colleagues, understanding the role digital technology plays in delivering on the promise of insurance – to safeguard and protect what matters most – in a world more connected than ever before is the first step to ensuring your business thrives today, tomorrow and in the years ahead.

How to Participate in the 2018 Digital Technology Survey
Simply complete the online survey by answering questions about the five competencies of a digital agent/broker, including management systems capabilities, data analytics, insurer connectivity, the cloud and mobile. Agencies/brokerages scoring 80% or higher across all core competencies are considered to be digital agents/brokers, having adopted most of the key drivers of digital transformation.

The results of the survey will be published later this year in the “Applied Digital Agency/Brokerage Annual Report: 2018 Digital Technology Adoption Benchmarks and Trends.” By taking the survey today, you’ll be among the first to receive the report upon its publication.

I cannot thank you enough for taking the survey and contributing to the annual report. Know that all of us at Team Applied are here to enable your agency or brokerage to thrive during the Digital Transformation of Insurance.

Select your region below to start the survey:

U.S. Survey >

Canada Survey >

UK Survey >

Ireland Survey >

Reid FrenchReid French, Chief Executive Officer at Applied Systems, is responsible for the company’s overall business strategy and operational execution. He also plays a prominent role in developing and fostering relationships throughout the Applied community. French came to Applied in 2011, after serving as chief operating officer at Intergraph Corporation, a global company at the forefront of geospatial and computer-aided design software. Early in his career, he was a strategic planner for the Walt Disney Company, and he managed investment banking transactions in the technology sector for Robinson-Humphrey. French holds a bachelor’s degree in Economics from Davidson College and a master’s in Business Administration from the Harvard Business School. He sits on the board of directors for Applied, Autodesk (NASDAQ: ADSK) and The Lovett School in Atlanta.

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