THE FUTURE OF INSURANCE
Forces Reshaping the Industry
Technology continues to change our industry, reshaping the ways brokers conduct business and creating new opportunities for growth and enhanced service to customers. More than ever, embracing technology and leveraging the benefits it delivers are critical to achieving these goals.
Customers increasingly conduct business online, meaning brokers should seek opportunities to meet customers and prospects in the digital world where they are now regularly accustomed to interacting with businesses. In this dynamic marketplace, insurance businesses continually need to assess changing customer demands and align business priorities accordingly, leveraging technology as a means to reach them while driving business efficiency.
A Natural Extension of Their Business
For many years, Insurecom, now operating as Applied Systems UK, has been a valuable partner to UK insurance brokers, and we see tremendous opportunity in Applied Systems’ acquisition of Insurecom last week. Applied Systems is a leading insurance software company and provides the Applied TAM UK system many UK brokers use to automate their brokerages. As longtime partners, the combination of Applied Systems and Insurecom is a natural extension of their businesses.
Increased Support for UK Brokers
The acquisition will increase the support delivered to UK brokers, enabling us to automate more aspects of insurance business as Applied Systems delivers new products and innovation to the industry for efficient brokerage management, customer self-service, mobility and insurer connectivity. It creates new opportunities to increase revenue and, more importantly, to build stronger relationships with customers, allowing them to deliver more to those they serve. There will be much more to learn about this at the upcoming Team-One conference this October 14 in London. To ensure a strong future for brokers, I welcome Applied to our marketplace.
John Haber-Smith is a chartered insurance broker and Director at John Ansell & Partners Ltd – a specialist commercial insurance brokerage. He was the former chairman of Team-One (the Applied Systems UK user group) and plays an active role in ASCnet. He is a well-known and well-respected member of the insurance community.