Social media is the ‘new cool thing.’ All the kids are doing it, and now businesses are finding success using social media. It’s not a fad. Facebook, Twitter, LinkedIn, YouTube are here to stay. Sure, they may be replaced by different versions, but the basic principles that drive them are here to stay. People love the quick and easy, non-intrusive way to communicate.
Here are three reasons your agency/brokerage NEEDS to be on Facebook.
1) It’s FREE. Think about how much you spend on advertising and your return on that investment. Do you buy billboards and phonebook ads, pay to send snail mail? Create a Facebook page for your agency. It’s free. It’s amazing how many agencies/brokerages don’t take the few minutes to simply upload a company logo and phone number. Total cost = $0
2) DIRECT ACCESS to your customers. Most people ignore advertising in mail, billboards, etc. We can even fast forward through commercials on TV. When your customers “like” you, they are giving you permission to have a conversation with them (at their convenience) any time you want. The majority of people who use Facebook check their “feeds” multiple times per day. This means you have their permission to put anything you want them to know about – right in front of their faces. Again, total cost = $0
3) Your COMPETITION is there. The other agencies/brokerages in your area are already attracting fans and communicating directly with customers about important insurance matters, as well as promoting what they’re doing in their communities. Don’t wait for the local newspaper to brag about what you’re doing. Tell people what your agency/brokerage is up to. Total cost = $0
You can’t ignore the effectiveness of using Facebook. It’s easy to use. There is an overwhelming amount of information out there on how to do it effectively (here, here and here). And it doesn’t cost anything but a little time.
Is your business considering Facebook? If you’re already on Facebook, post a link to your page in the comments below.
Join the conversation:
10 Comments
Our agency has been hesitant, but after showing the “boss” the “total cost” of using – he’s onboard. Facebook, here we come!
Short, sweet, to the point, FREE-ecxatly as information should be!
At last count 500 million people use Facebook worldwide. Here is a FREE webinar that might assist you and your boss in monetizing Facebook. Best wishes for your continued success. http://TheFirstTeam.socialmediainsanity.com/
I agree 100%. The first thing I did when I switched my insurance coverage was “Like” the company on Facebook- I’m surprised and sometimes even turned off when I can’t find a company there!
Just getting started on Social Media sites.
https://www.facebook.com/pages/Apollo-Insurance-Agency/116044951819674?sk=info
Time will tell
Thanks for the Blog Andy and for the info on getting started!
I love reading these artlices because they’re short but informative.
We have gotten a lot of positive feedback on our Facebook posts from customers. We have even incorporated the posts into our website for viewing by those who aren’t on Facebook.
I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
Good work! keep it flowing, Thank you very much.
Our facebook page
https://www.facebook.com/pages/Warren-G-Bender-Co/325804603296