Jul
15

Business Lessons from the #WorldCup: Win the Game by Going Mobile

by Tom Ives

PrintThe past few weeks have been a long and exciting journey for World Cup contenders. Following each game closely, I was on the edge of my seat. Brazil’s loss was a hard one to swallow, and Germany’s win over Argentina was epic. Regardless of where I was during each game, I knew the score and possession details within a matter of seconds through Web updates, a mobile alert, or live game stream.

On-demand, real-time access to information is the new norm – whether you want to know the latest news, weather conditions or game score, you can access that information anytime, anywhere and, more likely than not, ‘there’s an app for that,’ as Apple continues to tell us.

Here are some reasons why this year’s World Cup was the most mobile yet:

  • 2 out of every 3 American soccer fans used their smartphones or tablets for World Cup coverage
  • FIFA’s new website included the “Global Stadium,” which aggregated content from all 64 games, designed specifically for smartphone or tablet users
  • Visa used swipeless pin-and-chip technology during the World Cup to make transactions more seamless
  • Apple used iBeacon Bluetooth low-energy wireless technology to help World Cup attendees find their seats, send instant messages, and make purchases right with from their iPhones

Additionally, consumers watched the game on their TVs or in-person, while at the same time interacting on their mobile devices, creating a unique and personalized user experience.

How can mobile technology improve your agency?
Today’s consumer is “always-on” and connected, personally and professionally. Just as the World Cup embraced mobile technology, you must also adapt to the changing digital environment by being more mobile compatible. Mobility is a key factor in communicating to your customers and prospects.

Here are a few reasons why you should embrace mobility:

  1. Enable Your Agents 
    In an article from Insurance Business Magazine, Jim Schubert discusses how future insurance agents will be able to “sit across the table from prospects they found on social media” and service them using their iPads. Agents will be able to work more remotely with cloud-based mobile tools. Mobile connectivity reduces the need for office locations, resulting in lower overhead cost and increased efficiency, with less time in meetings and more time to service customers. Applications like Facebook, LinkedIn, PocketCloud, Evernote and Applied MobileProducer keep agents connected while in the field. Mobile capabilities become increasingly important during disaster situations, when it’s best for agents to be on-site and quickly to collect information.

    Takeaway: More mobile capabilities for your agents will allow them to more efficiently service customers.

  2. Be a Mobile Technology Leader
    Today, consumers are interested in keeping up with the latest technology. For prospective customers, knowing that you offer cutting-edge mobile technology, such as Applied CSR24 or Applied MobileProducer, could be a major factor in their buying decision. Using the latest technology shows customers and prospects that you understand the impact technology has on their lives and establishes you as a leader in technology adoption. Additionally, offering the latest technology will enable you to attract the younger millennial generation, as well as “Boomers” born between 1946 and 1964, who have shown a growing increase in mobile usage.

    Takeaway: Stay ahead of the competition by enhancing the mobile experience and catering to a new generation of consumers.

  3. Provide Customer Self-Service
    In an increasingly digital landscape, customers expect multichannel communication on their terms with 24/7 service and the ability to connect with you on social media channels from their iPhone or tablet. As part of the purchasing process, prospects spend time conducting online research, often on their smartphone. If your website isn’t mobile capable upfront, your agency could be omitted when prospects are making their initial purchase decision. As noted in Agents and the Digital Future, “customers who use emerging technologies as complementary channels to their purchase channel are significantly more satisfied than are those using only their purchase channel to meet their service needs.” Being present on channels that are mobile compatible such as social media, email, Web pages and apps will provide extra convenience for both customers and prospects.

    Takeaway: Take a “self-service” approach to mobile technology and think about what transactions customers expect to accomplish through mobile devices.

  4. Drive Mobility with the Cloud
    Cloud technology is rapidly transforming the insurance industry by driving greater connectivity and mobile access. The cloud is a collective term for a secure data center that houses information that can be easily accessed by a wired or wireless Internet connection. The cloud allows for greater accessibility, less worry about data backup, and more focus on the business of selling insurance. By housing all information with a cloud provider and connecting your mobile devices to the virtual environment, you are better enabling your agents to be mobile.

    Takeaway: Cloud technology allows agents to access data anytime, anywhere while keeping information safe and secure.

Businesses must keep up with mobility to engage and service customers. FIFA and World Cup sponsors like Visa offered mobile technology that created a seamless user experience and increased customer satisfaction. As an agent, you can do the same. Mobile technology enables your agents to work more efficiently, positions your business ahead of the competition with enhanced technical capabilities, and, most importantly, makes customers the top priority by offering them on-demand access.

How are you embracing mobile technology? Has it led to more sales or better customer service? Leave your comments here, and learn more about agency mobility by reading our resource brief on mobility best practices.

Tom Ives PictureTom Ives, product manager, Applied Systems, is responsible for strategy and design of Applied CSR24, Applied CertTrax, Applied InsWorld and Applied WebEngine products. Ives served most recently as a director of national accounts with Artizan Internet Services and various other roles for automation providers in the insurance industry, including sales, business analyst, system installer and software support.

May
30

Can You Weather the Storm?

by Greg Shiple

Over the years, I’ve personally worked with several customers who were impacted by large scale disruptions, including Katrina, Sandy, High River Flood and various tornadoes. In each case, those that were prepared from a business perspective were better prepared in their personal life as well.  Disasters do not discriminate against businesses or our personal lives, and our customers need us the most during times of loss.  Like the Boy Scout motto says, “Be Prepared,” as disasters are truly a difficult time for everyone impacted.

Weather_StormIn 2013 alone, there were seven weather and climate disaster events with losses exceeding $1 billion each across the U.S. These events included five severe weather and tornado events, a major flood event, and the western drought/heat wave. Overall, these events killed 109 people and had significant economic effects on the areas impacted.  As weather events continue to devastate much of the US, many people remain unprepared for dangerous high winds, heavy rainfall and other hazards. After disasters, you, as agents, are often a lifeline for your customers to begin rebuilding their lives.

Your Business Continuity Checklist
Some threats are predictable, while others give no warning at all and can shut down your business, leaving customers exposed. As we enter National Hurricane Preparedness Week, it’s the ideal time for agencies to prepare for the worst, so they can operate at their best when disaster strikes.

  • Make a plan: Analyze threats and determine how to safeguard your agency or brokerage to provide uninterrupted customer service.
  • Consider mobility: Use laptops and wireless devices to remotely access data, and host your company website in a remote location.
  • Protect data: Back-up daily in multiple locations and send your most recent back-ups to your system provider when disaster is imminent.
  • Prepare employees: Provide proper training and the information they need during a crisis, such as including emergency services numbers.
  • Prepare resources: Use a 24/7 phone service, contract with a disaster recovery company and consider an online version of your agency or brokerage management system.
  • Assemble claims information: Report claims right away and have first response from claims adjusters to ensure your customers can quickly start rebuilding.
  • Pack necessities: Include office and first aid supplies, energy sources, digital cameras, ACORD forms and bottled water.
  • Cultivate relationships: Connect with businesses that are useful during a disaster, including tree and debris removal companies, contractors and others that will respond to your customers first

How to Prepare Your Customers
Proactively communicate with your customers now and when your community is preparing for a pending disaster.

  • Share resources: Use The National Oceanic Atmospheric Administration (NOAA) to educate your customers on hurricane and severe weather preparedness.
  • Communicate across multiple channels: Write blogs, post on Facebook and tweet about how to prepare their business, homes and families for a disaster.
  • Create an emergency hotline number: Send your hotline number out to customers regularly.

Commitment to Customers Creates Loyalty to Your Agency or Brokerage
It’s important to demonstrate commitment to your customers by going above and beyond the call of duty. Be proactive and volunteer to help your community with clean-up efforts, and contact customers to see how they are coping and what you can do assist them. That level of service builds customer loyalty and trust.

How are you helping your customers prepare for a disaster? Has your agency/brokerage or another company in your community gone above and beyond to help in a time of need? Share your stories with us.

Greg Shiple, Sr. VP of Support at Applied SystemsGregory Shiple, AIS, Senior Vice President of Support, leads client technical support for Applied Systems in the U.S. and Canada. Greg began his Applied career as a programmer in 1986. Before he assumed his current role in 2007, he was responsible for data conversion development and systems development. 

 

 

 

 

 

 

Apr
17

West, Texas – Looking Back a Year After the Explosion

by Tommy Muska
Tommy Muska, Mayor of West, Texas, and insurance agent.

West, Texas Mayor and insurance agent Tommy Muska

A Day I’ll Never Forget
Last year, on April 17, two fertilizer plants exploded, and life changed in West, Texas. Nearby houses, the plants and the school were all on fire within minutes, and more than 200 homes were damaged or demolished that day.

I serve as mayor, a fireman and an insurance agent in West. As a fireman, I was at the plant immediately after it exploded. We had to totally evacuate the north side of town, so as mayor, I opened the football field and led the evacuation, and started running triage and search and rescue. It is a day I will never forget.

Fortunately, My Agency Had a Business Continuity Plan
The following day, it was insurance time. We used my wife’s antique shop as a claims center. Fortunately, my agency did have a business continuity plan in place and accessed Applied TAMOnline to service customers. As the calls came in, we looked up clients. We actually began pre-processing all of our clients on the north side of town because we knew they would be coming in with claims very soon. We proactively pulled their files and started the process.

It was an emotional experience meeting with clients – some had lost everything. They were shocked, dismayed and confused. They didn’t know what to do. So we took them by the hand and walked them through the process. If they lost their home, we got them a place to stay. We approached customers one at a time and personally walked them through everything. There were a lot of tears. The explosion and resulting fire did $250,000 worth of damage to my house, so I could relate to everyone who came into the office with home claims. Luckily, everyone had coverage and felt assured because of the policies we had put in place for them.

We Helped People Get Their Lives Back on Track
It was critical that we had a business continuity plan in place. I’m so thankful that we had already considered what to do in the event of a disaster and the technology was already there. Because we were able to access our agency management system through the cloud and stay operating during this tragedy, we greatly helped the people of West deal with the aftermath and get their lives back on track.

Do you have a business continuity plan in place? How do you help your customers safeguard and protect what matters most? Share your comments below.

Tommy Muska, Mayor of West, Texas and Insurance AgentTommy Muska, Mayor of West, Texas, is an insurance agent and volunteer firefighter. Following the April 17, 2013 West Fertilizer Co. explosion, he restored the small Texas town back to normalcy. Muska began his insurance career at Walla Insurance Agency in 1978 and in 1991, he purchased the business. In 1998, the agency incorporated and the name was changed to Muska Insurance Services, Inc. Muska holds an ACSR designation in commercial and personal lines.

Mar
19

How We Stay In Touch: Educating Consumers and Engaging Customers

by Tommy Dies

My “Ah Ha” Moment
The other day, a colleague suggested that we add an online chat feature to our website. I was hesitant at first, but he said to me, “People are going to communicate with you one way or the other. If they want to reach you, they will pick up the phone, email, send a letter or chat online, but they won’t do them all at the same time.” His point was that the online chat provides another channel for potential communication. That was an “ah ha” moment for me, thinking in terms of multichannel communication. You must mMultichannel communication devices.ake available every type of communication to reach consumers. Otherwise, you’re missing out on business opportunities. As an insurance agency, we have to constantly think about the future consumer and adapt our communication methods as technologies change.

A New Normal
When I was growing up, computers were new. I can remember being in college and using WebCrawler – one of the first Web search engines! Obviously, things have changed. My daughter, who’s in college, sends more than 10,000 texts a month. It’s outrageous, but that’s how she prefers to communicate. It recently became clear to me that there was a communication gap between us. For her, email is too slow – she wants instantaneous communication. Soon, this new generation will be needing insurance for their homes and families. The change in the core consumer is something we need to examine and embrace.  Independent agents need to realize that we are no longer the gatekeepers of insurance knowledge that we once were. People can search online for all the insurance information they need. In order to remain relevant, we need to position ourselves so that the consumer searching for answers finds us.

Engaging Customers
At Bryan Insurance we use FaceBook, Twitter, LinkedIn, a mobile app, radio show, YouTube channel and customer support software to communicate with our customers. I try to post things that are relevant to what’s happening in the world. It’s extremely important to post educational materials to build that trust and loyalty. For example, if there’s a news story about earthquakes, I might send out a post about earthquakes in Texas and how to insure against them. It is important to address what’s on people’s minds. I try to post information that makes people curious and think, “Wow, maybe I need earthquake coverage.” It’s meant to be thought-provoking.

Educating Consumers
Social media is about distributing information. One of my producers likes to say, “I’m not in sales, I’m in education.” We must educate consumers about their coverage and help them understand that, as insurance agents, we can provide guidance, not just products. Bottom line, if direct insurance writers are engaged in social media and we’re not, when it comes time for people to buy insurance, the direct writers will be “top of mind,” and we will lose business. If you push out educational content through a variety of channels, people understand we just want to help them, and that’s a value-added service.

How do you communicate with your customers? Leave your comments here, and join the conversation on Twitter @AppliedSystems and facebook.com/appliedsystems.

Tommy Dies, CFO Bryan InsuranceTommy Dies, CFO, Bryan Insurance, left an accounting firm 10 years ago to join Bryan Insurance which was an Insurance Journal “Best Insurance Agency to Work For in 2012.” He served on the Independent Insurance Agents of Texas (IIAT) Finance & Budget Committee and is part of IIAT’s Agency Financial Managers Affinity Group. He has held various local board positions and now serves on the Young County (TX) Appraisal District’s Appraisal Review Board and as a third-term Rotary Club board member. Connect with Tommy and Bryan Insurance on Facebook and Twitter @BryanInsAgency.

Mar
05

“Get Weather-Ready” Resources Insurance Agencies Can Share with Customers

by Greg Shiple

The value of the independent agent as a trusted advisor is more important than ever, especially in the case of extreme weather. This week is National Severe Weather Preparedness Week, sponsored by the Federal Emergency Management Agency (FEMA) and the National Oceanic Atmospheric Administration (NOAA). For insurance agencies, this is the perfect time to advise your customers on the best ways to prepare for weather emergencies.

Free NOAA Online Marketing ToolkitNSWPW Logo
NOAA offers a free Online Marketing Toolkit that has everything you need to provide a tailored campaign for your agency to educate your customers about being prepared for severe weather, including:

  • “Get Weather-Ready” videos
  • Talking points
  • Blog post
  • Social media plan
  • Graphics and more

You can also share these resources with your customers to help them stay informed:

  • Know Your Risk: Hurricanes, tornadoes or storms – every state in the U.S. experiences severe weather. Visit www.weather.gov to get the latest on weather threats in your area.

How to Prepare at Your Agency
This week is also a good time to take a moment to stop and think about your business continuity plan. What is your course of action if staff cannot be in the office? What if your servers crash due to a power outage or flood? Will your agency be able to maintain uninterrupted access to customer data? These questions are important to consider so you can be prepared in the event of a disaster. Remember, if you aren’t prepared, you can’t help your customers protect what matters most.

Create a business continuity plan: Make sure your agency is protected in the case of a weather emergency. Follow these business continuity guidelines and use this checklist to ensure you are prepared. This industry brief and business continuity white paper also contain valuable information on disaster planning and preparedness.

How do you help your customers prepare for severe weather? Are resources like these helpful to your business?

Greg Shiple, Sr. VP of Support at Applied SystemsGregory Shiple, AIS, Senior Vice President of Support, leads client technical support for Applied Systems in the U.S. and Canada. Greg began his Applied career as a programmer in 1986. Before he assumed his current role in 2007, he was responsible for data conversion development and systems development. 


Feb
25

Moving Forward with Business Intelligence for Your Agency

by Mark Breading

Business Intelligence
Agencies and brokerages – large and small – are interested in the potential of business intelligence (BI) capabilities. Some have already implemented BI tools and are leveraging them to make better decisions, while others are in the investigation phase.

Business intelligence describes a class of automated tools that help to analyze and visualize information about your business so that you can make more informed decisions. Traditional or basic reporting is considered:

  • Static
  • Done at periodic intervals
  • Descriptive (i.e., it tells what has happened)

True BI ventures into the here and now, allowing a view into current results and enabling interactive analysis and ad hoc queries to uncover trends and investigate why certain things might be happening.

Agencies are already using BI tools to:

  • Gain more insights into sales and premium trends
  • Assess the profitability of the business they write
  • Track the operational metrics of an agency or brokerage

An SMA research survey of 202 agents and brokers revealed that about one-third of agencies are actively leveraging BI, while the other two-thirds have limited or even no usage of these tools. But there is an undeniable trend toward greater usage of BI as more and more agencies recognize the high business value of these capabilities.

The most logical questions, then, are how do you get started – or for those agencies with limited usage – how do you accelerate your BI program?

The best approach for most agencies is to link BI capabilities to the agency management system (AMS). The AMS is the hub of operations and has access to the data needed for the analysis.

Smaller agencies probably want to look at a solution that is packaged and has standard capabilities so that you don’t have to start from scratch to define what metrics you want to look at, how to visually display them, or how to interact to drill down for more detail.

Larger agencies can still benefit from that approach, but you may also want to consider designating a person to become the BI expert. Large agencies and brokerages may want to do more BI customization and even explore some of the more advanced analytics capabilities.

But even before you consider the technology approach, your first step should be to map out what you want to know about your business, how frequently you need to do the analysis, and how you want to view the information. Understanding the business value you hope to gain and the business capabilities you need will help to position you to have informed discussions with solution providers about BI options and approaches.

How is your agency using business intelligence today? Share your comments.

Mark BreadingMark Breading, a Partner at SMA, is the one to turn to for provocative thought leadership concerning insurance industry challenges, opportunities, and technology options. He has exceptional knowledge and experience in all aspects of Customer Centricity – CCM, CRM, customer insights, ECM, data and analytics, and more. Both insurers and IT solution providers look to Mark for everything from future vision to strategic key account marketing. Follow Mark on Twitter @BreadingSMA

 

Jan
14

Enhancing Customer Service for Today’s Digital Insurance Customer

by Jim Kerin

We all know that with today’s new technologies, the insurance landscape is changing. This means two things: 1) As an agent, I must continue to offer valuable guidance to my customers, and 2) I can utilize this technology to maximize the time spent with them.

At Millennium, we are dedicated to incorporating the latest technologies with the personal interaction clients need and deserve so we may truly act as a trusted advisor. Technology enables our agents to succeed, and my staff consistently leverages technology to gain operational efficiencies and stay productive. Plus, it allows us to provide our customers with exceptional service by enabling direct interaction with them across multiple channels.

How does technology enhance our agency’s customer relationships? Here are a few examples.

Provides a faster disaster-recovery response
We strive to provide clients access to our agency 24 hours a day, seven days a week — and that access becomes even more crucial during extreme weather events. Hurricane Sandy taught us the value of having the right technology in place. Millennium agents were taking calls as the storm made landfall, and our customers were able to utilize self-service options to access what they needed. Team members were not in the office, but cloud technology enabled us to be operational — gaining secure, remote access to clients’ records and providing them key information related to their coverage. While many other insurance companies were either shut down or overwhelmed due to the storm, our agents were accessible and responding.

Keeps agents engaged with clients
We have implemented agency management software that lightens our team’s workload, allowing agents to spend more time with clients. Cloud-based software, for example, frees up time previously spent backing up data and upgrading software. Today’s online self-service features allow clients to access their own documents whenever they choose, reducing the need to call the agency with small, easily answered questions. Clients love the feature of accessing their own insurance certificates. Simultaneously, this creates less work for our agents.

Increases client satisfaction
Our agency’s quick response during Hurricane Sandy helped us strengthen our relationships with existing clients and continues to help us promote our business. We have found that offering technologies that enhance relationships not only support client retention, but it boosts our new client growth rate. Adopting the right technology has increased our clients’ satisfaction and, ultimately, their loyalty..

To learn more about how online, self-service technologies can increase client satisfaction, watch the on-demand webinar, “Driving Customer Satisfaction with Self-Service.

Jim Kerin is CEO of Millennium Alliance Group, an independent insurance agency that provides an extensive array of products and broad access to insurance carriers and markets. Millennium has offices in New York’s Nassau and Suffolk County. Find out more about Millennium Alliance Group at www.millenniumag.com.

How does your agency provide personalized customer service? Share your comments.

Nov
15

How to Make Your Insurance Agency a Great Place to Work

by Hanna Ogle

Watkins Insurance GroupInsurance Journal recently released the winners of “America’s Best Independent Agencies to Work For,” and Watkins Insurance Group is proud and excited to have been selected as the South Central winner. We attribute this award to our culture of mutual respect and an enjoyable workplace, but we also realize that streamlining our processes through technology makes our employees’ jobs easier.

Fostering a Culture of Openness
For us, it’s all about a culture of openness so that everyone feels like part of the team. The offices of our partners and managers are always open, fostering a feeling of togetherness. Annual surveys keep the flow of feedback from staff to partners and managers going strong. This creates a sense of team unity at Watkins, which everyone appreciates. We all work together to make this the best workplace possible.

Remembering to Have Fun
We also make it a point to have fun and reward our employees for the hard work they put in throughout the year. From an annual Halloween cookout complete with costume contests to our festive holiday party, we are always trying to find ways to have fun here. These things come at a cost, but for us, the relationships we build with our staff are priceless and well worth it.

Making Jobs Easier Through Technology
Our focus on technology is not only instrumental to employee satisfaction but also to overall business success. We leverage technology to automate and manage day-to-day operations. With multiple Watkins locations, our agency management system, Applied TAM, centralizes our customer information database. Our employees love the real-time communication capability, which is now our standard for communicating with carriers.

We use Applied CSR24 to provide access to policy information, anytime and anywhere, which our customers have come to expect. The same technology that supports customers’ on-demand access offers a similar benefit to employees who may need remote access. Our employees feel confident knowing the technology in place supports them and fosters a sense of pride with providing our customers solutions that enable them to access insurance information how and when they want it.

Technology is imperative to our agency running smoothly and successfully. But our success is also derived from the innovative culture and positive work environment we have worked hard to develop at Watkins.

Join the conversation – how is your company leveraging technology to boost employee satisfaction and improve business operations?

Hanna Ogle Watkins InsuranceHanna Ogle, CIC and CRM, joined Watkins Insurance Group in 2005 as the Personal Lines Manager in the Austin office and has since expanded her role to include Director of Agency Automation.  She is a Summa Cum Laude graduate of St. Edwards University in Austin where she obtained a bachelor’s degree in Organizational Communications. In addition, Ogle is a graduate of Hawaii Pacific University with an associate degree in Business Management. She has served on agent advisory councils for various insurance companies and other industry-related organizations. Find out more about Watkins Insurance Group at www.watkinsinsurancegroup.com.

Oct
15

Drive Insurance Agency Brand Awareness with Digital Marketing

by Jim Schubert

Drive Insurance Agency Brand Awareness with Digital MarketingPreviously, insurance agencies had more control over how and when they interacted with customers. However, in today’s increasingly digitalized and connected world, most consumers expect anytime virtual access to the companies they deal with via laptops, tablets or smartphones.

Agencies that work to stay ahead of the curve and better serve today’s consumers must offer them on-demand solutions that provide anytime, anywhere communications. Whether customers are requesting a policy change or need to obtain an insurance certificate, an online portal that provides self-service functionality can provide the 24/7 access they demand.

In addition to benefiting customers, agencies that deploy on-demand solutions experience higher levels of customer satisfaction, better sales and greater operational efficiency. Furthermore, these innovative technologies offer many similar advantages including insights on customer demographics, which are essential for deploying effective marketing. By integrating digital marketing tools into an insurance agency, a two-way dialogue with customers and prospects within their preferred communication channel will drive business growth.

Essential Digital Marketing Tools
As emphasized in the book “The Open Brand,” brands today must become O.P.E.N.:

  • On-demand
  • Personal
  • Engaging
  • Networked

At Southern States Insurance, we have successfully leveraged several digital marketing strategies to achieve this goal.

Here are five tools that can assist your agency in becoming O.P.E.N.:

  • LinkedIn and Facebook: A presence on popular social networks allows you to create an on-going conversation with customers and prospects, and is a natural channel for providing timely content and information.
  • SEO: Customers can search to identify which agencies to conduct business with. Ensure your website is optimized with different search engines like Google and Bing to drive prospective customers (and current ones) to your site.
  • Webinars: Online seminars, or “webinars,” presented by an engaging speaker that covers timely and interesting topics is an effective way to offer customers valuable content. Webinar topic ideas can often be gleaned from comments in conversations on LinkedIn or Facebook.
  • Email: Emails can be highly segmented and personal, acting as an effective method for offering useful tips or showcasing achievements. Also, with regular dissemination, it is a useful tool for relationship building and staying top-of-mind.
  • Video: Short videos can simplify a complicated topic and reinforce your brand’s message. Consider recruiting employees to provide industry perspectives or engage existing policyholders for compelling testimonials.

To learn more about digital marketing and gain additional tips from Jim Schubert, watch the on-demand webinar “Drive Brand Awareness with Digital Marketing.”

How is your business engaging with customers in the digital age? Which tools have been most effective for your agency?

Jim Schubert is president of Southern States Insurance, one of Georgia’s largest independent insurance agencies. Southern States is a full-service insurance agency with seven offices in Georgia and Florida. Find out more about Southern States Insurance at www.southernstatesinsurance.com.