The Digital Transformation of Insurance
"Get Weather-Ready" Resources Insurance Agencies Can Share with Customers
March 05, 2014
The value of the independent agent as a trusted advisor is more important than ever, especially in the case of extreme weather. This week is National Severe Weather Preparedness Week, sponsored by the Federal Emergency Management Agency (FEMA) and the National Oceanic Atmospheric Administration (NOAA). For insurance agencies, this is the perfect time to advise your customers on the best ways to prepare for weather emergencies.
Free NOAA Online Marketing Toolkit
NOAA offers a free Online Marketing Toolkit that has everything you need to provide a tailored campaign for your agency to educate your customers about being prepared for severe weather, including:
- “Get Weather-Ready” videos
- Talking points
- Blog post
- Social media plan
- Graphics and more
You can also share these resources with your customers to help them stay informed:
- Know Your Risk: Hurricanes, tornadoes or storms – every state in the U.S. experiences severe weather. Visit www.weather.gov to get the latest on weather threats in your area.
- Take Action: Take the next step in severe weather preparedness by creating a family communications plan, putting an emergency kit together, keeping important papers and valuables in a safe place and learning about Wireless Emergency Alerts.
How to Prepare at Your Agency
This week is also a good time to take a moment to stop and think about your business continuity plan. What is your course of action if staff cannot be in the office? What if your servers crash due to a power outage or flood? Will your agency be able to maintain uninterrupted access to customer data? These questions are important to consider so you can be prepared in the event of a disaster. Remember, if you aren’t prepared, you can’t help your customers protect what matters most.
Create a business continuity plan: Make sure your agency is protected in the case of a weather emergency. Use this checklist to ensure you are prepared. This guide and business continuity white paper also contain valuable information on disaster planning and preparedness.
How do you help your customers prepare for severe weather? Are resources like these helpful to your business?
Gregory Shiple, AIS, Senior Vice President of Support, leads client technical support for Applied Systems in the U.S. and Canada. Greg began his Applied career as a programmer in 1986. Before he assumed his current role in 2007, he was responsible for data conversion development and systems development.