The Connected Business of Insurance
Topic: digital agency
As noted in the news daily and discussed at every industry event, the insurance industry has entered into a new digital age. Due to this, more and more agencies have started to digitally transform their businesses to capitalize on the opportunities that being a digital agency brings to employees, customers and insurer partners.
Our 2019 Digital Agency Survey indicates that the national average for digital technology adoption among independent agencies is 43%. Given this score is nearly the same as 2018, it reveals that agencies have yet to fully embrace the opportunities that digital technology affords to service and support consumers in this new digital age.
The Digital Age of Insurance is here. This means that agencies can no longer afford to remain un-automated and rely on manual processes or traditional methods of conducting business. Those who do run the risk of being surpassed by competitors. An eroding competitive position will harm all aspects of the business and even raise the risk of not surviving long term.
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