Author Spotlight
Lisa Muvich
Manager of Content Strategy
Lisa Muvich, Manager of Content Strategy, leads the Applied Marketing Automation content team and directs the content strategy for the Applied Marketing Automation content library.
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Sales & Marketing
Content Marketing: The Answer to Building Stronger Customer Relationships
Lisa Muvich, Manager of Content Strategy at Applied, reviews what content marketing is, why you should have a content marketing strategy and the benefits of using a marketing automation tool.
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Sales & Marketing
Are You Staying in Touch With Your Clients? Here’s Why You Should
In this blog post, Lisa Muvich, Manager of Content Strategy at Applied, shares the importance of ongoing communications with customers versus getting in touch only when you want to make a sale.
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