Lisa Muvich, Manager of Content Strategy, leads the Applied Marketing Automation (AMA) content team and directs the content strategy for the AMA content library.
In this blog post, Lisa Muvich, Manager of Content Strategy at Applied, shares the importance of ongoing communications with customers versus getting in touch only when you want to make a sale.
2021, Best Practices, Sales & Marketing
In this blog post, Lisa Muvich, Manager of Content Strategy at Applied, reviews what content marketing is, why you should have a content marketing strategy and the benefits of using a marketing automation tool.
2020, Best Practices, Industry Trends, Sales & Marketing
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