Featured Post
List Segmentation & Why Your Business Needs It
There’s an age-old saying in Marketing, “Marketing to everyone is marketing to no one.” This message rings true in every industry – even insurance!
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Sales & Marketing
Are You Staying in Touch With Your Clients? Here’s Why You Should
In this blog post, Lisa Muvich, Manager of Content Strategy at Applied, shares the importance of ongoing communications with customers versus getting in touch only when you want to make a sale.
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Sales & Marketing
Content Marketing: The Answer to Building Stronger Customer Relationships
In this blog post, Lisa Muvich, Manager of Content Strategy at Applied, reviews what content marketing is, why you should have a content marketing strategy and the benefits of using a marketing automation tool.
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