Industry Trends | Read Time: 3 Minutes

2019 Digital Technology Survey: Share Your Feedback Now

February 14, 2019

By: Reid French

2019-digital-technology-survey.jpgWhile digitally transforming your business was once a nice-to-have, it is now imperative. The time for denial of the Digital Age of Insurance is over. Those who seize the opportunity of transforming their businesses to become digital stand to gain a triple reward of satisfied customers, lower operating costs and faster growth. Conversely, businesses still denying the digital transformation of insurance do so at their peril. It’s time to either accept and thrive – or deny and disappear.

The Industry’s Progress Towards Digital Transformation

To establish an industry benchmark and track digital technology adoption among independent insurance agencies and brokerages, Applied developed an annual Digital Technology Survey. Now in its fourth consecutive year, the survey gives agents and brokers across North America, the UK and Ireland an opportunity to anonymously participate in this study, which determines an average industry score for digital technology adoption at an independent agency or brokerage.

This score is relevant because it reflects the progress agents and brokers have made in their adoption of digital technology. Regardless of where your business ranks compared to your industry colleagues, understanding the role digital technology plays in delivering on the promise of insurance – to safeguard and protect what matters most – in a world more connected than ever before is the first step to ensuring your business thrives today, tomorrow and in the years ahead.

How to Participate in the 2019 Digital Technology Survey

Simply complete the online survey by answering questions about the five competencies of a digital business, including management systems capabilities, data analytics, insurer connectivity, the cloud and mobile. Organizations scoring 80% or higher across all core competencies are considered to be digital businesses, having adopted most of the key drivers of digital transformation.

The results of the survey will be published later this year in the “Applied Digital Agency/Brokerage Annual Report: 2019 Digital Technology Adoption Benchmarks and Trends,” which provides insights on how your digital technology adoption and strategy compares to your peers. By taking the survey today, you’ll be among the first to receive the report upon its publication.

I cannot thank you enough for taking the survey and contributing to the annual report. Know that all of us at Team Applied are here to enable your business to thrive during the Digital Age of Insurance.

The survey is now closed. Applied appreciates your participation! View the infographic for key findings from the 2019 Digital Agency report. 


Reid French

Reid French, Former Chief Executive Officer at Applied Systems, was responsible for the company's overall business strategy and operational execution. He played a prominent role in developing and fostering relationships throughout the Applied community. French came to Applied in 2011, after serving as chief operating officer at Intergraph Corporation, a global company at the forefront of geospatial and computer-aided design software. Early in his career, he was a strategic planner for the Walt Disney Company, and he managed investment banking transactions in the technology sector for Robinson-Humphrey. French holds a bachelor's degree in Economics from Davidson College and a master's in Business Administration from the Harvard Business School. He sits on the board of directors for Applied, Autodesk (NASDAQ: ADSK) and The Lovett School in Atlanta.