Business Continuity | Read Time: 4 Minutes

Be There When Your Customers Need You Most

March 27, 2020

Applied Systems logo By: Applied Communications

As an insurance agent or broker, it’s important to consider how you will effectively support customers and manage operations during an unforeseen event. Your business cannot afford prolonged downtime. According to Business News Daily, small businesses can lose $3,000 a day from being closed.

Even more troublesome than the debilitating financial effects, a disaster can lead to:

Data Loss

Your management system data is the lifeline of your business. If you were to permanently lose your data, could your agency recover?

Business Disruption

Physical damage to infrastructure can shutter a business for days, even weeks. Could your business sustain an extended disruption or closure?

Inability to Serve Customers

Being there for customers in their time of need is critical for both your clients and your business. Could your agency withstand reputational losses due to poor service?


of companies that suffer from a catastrophic data loss do not survive.

University of Texas


of companies that lost their data center for 10 days or more during a disaster, filed for bankruptcy within one year of the disaster.

National Archives & Records Administration in Washington


of unhappy customers who are non-complainers simply leave.

ThinkJar, 2017


Leveraging Technology to Protect Your Agency’s Business’s Most Critical Assets

To reduce loss and mitigate risk associated with potentially crippling situations, agencies and brokerages need to develop a business continuity plan (BCP). Being prepared and having the right technologies in place will allow you to continue to operate and support customers when the unexpected happens.

For business continuity during an unforeseen event, build your business on a strong digital technology foundation that provides:

With “always-on” cloud, mobile and online customer self-service technology, your digital business can:

  • Safeguard your data assets and operations against any threat
  • Remain operational and continue service to customers
  • Proactively communicate with customers and staff
  • Access policy and claims information 24/7
  • Eliminate downtime that leads to lost revenue

Cloud benefits can be particularly useful during a natural disaster or other crisis, helping insurance agencies and brokerages reduce downtime and minimize the financial and reputational losses that can be caused by such event. It provides major cost and customer service advantages over competitors who suffer days of downtime waiting for generators or new computer equipment. Having infrastructure, tools and critical data running in the cloud ensures your data is safe and accessible no matter what. Essentially, the cloud supports continued operational resiliency by removing the need to immediately reinstall software or restore critical applications, data or files, allowing for faster recovery.

For business continuity planning, mobile provides an essential communication channel when other channels, such as landline phones, may not be functioning or accessible. Mobile provides customers with greater access to resources during critical times when they need their insurance agency. Mobile extends beyond servicing customers, however. It allows agents and brokers to conduct business from anywhere – whether at the office, a disaster site or at home – providing for faster workforce recovery following an event.

Prepare for the Unexpected

Today, customers expect the ability to communicate with their agent or broker and receive key information regardless of the circumstances. Providing connectivity, continuous customer service and the quick dispatch of information during unexpected events has therefore become increasingly important for the successful operation of an insurance business. Integrating cloud solutions and emerging communication channels helps reduce downtime and bolsters connectedness during events that could otherwise cripple the business. Ultimately, a BCP safeguards your business’s most important assets: your relationships with loyal customers and employees.

If you’re an Applied Cloud customer, visit Applied University for additional resources and training available to you.

If you’re interested in how we can help you with your business continuity strategy, let’s connect:

Applied Systems logo

Applied Communications

For more than 35 years, Applied Systems has led an industry we helped to create with a mission to continuously improve the business of insurance. Insurance agencies and brokerages have faced new challenges and demands on their businesses over time, and we have been there to guide them. Since 1983, Applied has been at the forefront of insurance technology, leading the way through innovation. As the insurance industry becomes increasingly global, we are delivering new technology and expanded multinational capabilities for this changing marketplace.