The rapid digital transformation occurring in our industry has many businesses focused on determining what technologies they should adopt and deploy to create success and stay competitive.
To assist agencies and brokerages with evaluating their digital strategy, Applied developed an annual Digital Technology Survey. Now in its fifth consecutive year, the survey gives agents and brokers across North America, the UK and Ireland an opportunity to anonymously participate in this study, which determines an average industry score for digital technology adoption at an independent agency or brokerage.
This score is relevant because it reflects the progress agents and brokers have made in their adoption of digital technology. Regardless of where your business ranks compared to your industry colleagues, understanding the role digital technology plays in delivering on the promise of insurance – to safeguard and protect what matters most – in a world more connected than ever before is the first step to ensuring your business thrives today, tomorrow and in the years ahead.
How to Participate in the 2020 Digital Technology Survey
Simply complete the online survey by answering questions about the five competencies of a digital business, including management systems capabilities, data analytics, insurer connectivity, the cloud and mobile. Organizations scoring 80% or higher across all core competencies are considered to be digital businesses, having adopted most of the key drivers of digital transformation.
The results of the survey will be published later this year in the Applied Digital Agency/Brokerage Annual Report: 2020 Digital Technology Adoption Benchmarks and Trends, which provides insights on how your digital technology adoption and strategy compares to your peers. By taking the survey today, you’ll be among the first to receive the report upon its publication. You’ll also be entered into a raffle for a chance to win a $500 Amazon gift card.
The survey is now closed. Applied appreciates your participation! View the infographic for key findings from the 2020 Digital Agency report.