Sales & Marketing | Read Time: 1 Minute

Applied CSR24 and Applied Marketing Automation Have Joined Forces

October 21, 2021

Applied Systems logo By: Applied Communications

As an insurance agent, you need a way to send timely and valuable content to customers throughout the year. You could email them, but emails tend to get looked at and then deleted or forgotten. But what if you could post content to your customer portal. This gives customers the ability to access important info and materials at any time, while giving you an additional means of communicating with them. Wish granted.

Our fall product release integrates Applied Marketing Automation™ with Applied CSR24®! This integration allows you to provide a library of content resources to policyholders directly within your Applied CSR24 self-service portal. The portal serves as a reliable, secure location for them to access educational materials, risk management articles and information on employee benefits.

To take advantage of this integration, you will need to add the Applied Marketing Automation section to your Applied CSR24 start page. Once you do, your customers will be able to see content relevant to them from your self-service portal. You can create your own content or choose from 1,000s of articles, infographics, checklists and more in the Applied Marketing Automation library. By making Applied Marketing Automation content available within Applied CSR24, you increase usage of your self-service portal, which in turn reduces the time your team spends on the phone for minor but high volume admin requests.

Want to see this integration up close and in action? Watch the demo video below now!


Applied Systems logo

Applied Communications

For more than 35 years, Applied Systems has led an industry we helped to create with a mission to continuously improve the business of insurance. Insurance agencies and brokerages have faced new challenges and demands on their businesses over time, and we have been there to guide them. Since 1983, Applied has been at the forefront of insurance technology, leading the way through innovation. As the insurance industry becomes increasingly global, we are delivering new technology and expanded multinational capabilities for this changing marketplace.