Digital Transformation | Read Time: 2 Minutes

Applied Pay: Your New Integrated Digital Payments Solution

August 11, 2022

Curtis Reed. By: Curtis Reed

When looking at the forces impacting our industry, like the demand for simple customer experiences, we recognized an opportunity to provide more value to your business with digital payments, specifically, a solution designed for the industry and natively integrated into your daily workflows.

Introducing Applied Pay

Applied Pay is the only natively integrated digital payments solution built specifically for insurance. It seamlessly integrates with our suite of agency management systems and self-service portals to automate payment collection, processing, and reconciliation. By automating workflows across systems for ultimate accounts receivable reconciliation, you can eliminate the cost and risk of managing paper checks and more quickly collect commissions while providing a simple, secure, and modern insured checkout experience.

Product features and capabilities include:

  • Branded Experience icon

    Branded Experience
    Your customer payment page will be branded to your business – whether natively as part of your Applied CSR24 or Client Center portals or a standalone checkout experience.

  • Product Integration icon

    Product Integration
    Full API integration into Applied Epic, Applied CSR24, and EZLynx platforms.

  • Real-Time Analytics icon

    Real-Time Analytics
    Increase premium collection and decrease policy lapses with real-time visibility on all your transaction data.

  • Payment Flexibility icon

    Payment Flexibility
    Offer policyholders flexible payment options, including ACH, credit and debit cards, Apple Pay, eWallet, and more. Take back control with powerful features like next-day funding, split funding into multiple accounts, paying multiple invoices at once, and the option to set up recurring payments.

Agents Love Applied Pay and We Think You Will Too

We launched Applied Pay earlier this year to a small group of agencies, and initial feedback is very positive! The product will be available to everyone in early September, so get excited and be on the lookout for it.

Want to see Applied Pay in action? Check out this on-demand webinar.


Curtis Reed.

Curtis Reed

Curtis Reed, SVP of Commercial Strategy at Applied, oversees the global go-to-market strategy for Applied's highly anticipated digital payments solution Applied Pay.